Dotcom Secrets: An Inside Look at the Must-Read Book
In starting either an online or offline business, the best thing you can do is to have a plan on how you’re going to get to where you want to go, which can be daunting. The Dotcom Secrets book takes the guesswork out of creating that plan.
It’s a tool that lays out a proven plan for success for any business owner and entrepreneur.
In this article, I’m going to give you an inside look at the Dotcom Secrets book every entrepreneur and business owner should read.
What Is Dotcom Secrets?
Dotcom Secrets is a book by Russell Brunson filled with massive value applicable to any business. It has actionable steps to show you how to grow your company online, even if you have a brick and mortar business.
Tony Robbins said about Dotcom Secrets:
“A simple process that ANY company can use to geometrically improve their traffic, conversion and sales online.”
For those of you who have an offline business, you might be wondering if you NEED to bother moving your business online.
The answer is it depends…
It depends on if you want to increase your profits because most people are moving online, including shoppers.
So if you have a retail store selling products or a service like a mechanic or taxes or legal help, you can and should move online to keep up with how your customers prefer to do business.
This book will help you understand how to do just that.
What Information Is in the Dotcom Secrets Book?
Here are a few insights from Dotcom Secrets that will hopefully help you see the value of reading it…
There are 3 types of traffic (people who come into your world/your business). It’s important to understand these 3 types of traffic and how they are used to grow a business.
Traffic You Control
This is traffic you can tell where to go. For example, solo ads, Facebook ads, Google ads, banner ads, etc.
This traffic is important because it helps you achieve your business goals faster. You speed up the process of getting link clicks, sign ups, and clients by paying for ads.
This type of traffic is great to use, but can disappear quickly. Facebook, Google, etc. can shut down your ads for a variety of reasons or change how much your ads cost.
Because of this, it’s best to have multiple strategies in place.
Traffic You Don’t Control
This is traffic you have no control over. It just shows up and you don’t know where it comes from or where it goes.
This traffic is also important because it helps you with your long term goals. Some examples of this type of traffic are YouTube, Social Media (Facebook, Instagram, Twitter, etc.), SEO, and guest blog posts.
This traffic is much slower to acquire than traffic you control, but still has value as it creates more long term income if done correctly.
Take YouTube for instance…
If you create a YouTube video, you only have to do it once and then it’s done. You don’t have to do anything more to it. It becomes passive income over time as people click on it, watch it, click on your links, etc.
The downside to this type of traffic is you don’t control who comes and goes,nor do you control the platform.
YouTube, Facebook, Twitter, etc. could shut you down for any number of reasons or for no reason at all.
Lesson to be learned? Don’t put all your eggs in one basket.
Use this type of traffic, but don’t base your entire business on it.
Traffic You Own
This type of traffic is all yours. It’s by far the best kind of traffic!
This is your email list or followers/readers. It’s great to build and use because you can send an email or make a post and you have instant traffic to read your message.
It’s important to turn the other traffic types (traffic you control and traffic you don’t control) into traffic you own.
This is where the money is. This is where the security for your business is.
Having an email list and a following is the most important asset for your business. There is no business without the people.
This is only a SMALL taste of what is in Dotcom Secrets.
It also covers the value ladder, the secret formula, follow-up funnels, scripts, and so much more.
The book is filled with so much value and helpful tools, more than we could ever cover here.
If you want to know more about funnels, and especially ClickFunnels, check out my article about it.
How Much Does Dotcom Secrets Cost?
The great news is this book is FREE.
There’s only a small shipping fee and the book will be shipped to you.
You can also get the audio version of the book, and for $47 you get both the Dotcom Secrets and Expert Secrets audio books.
In a Nutshell
If you are serious about the success of your business and want to take it to the next level, you need this book.
What’s more, besides the hardback copy of Dotcom Secrets, you get a number of great bonuses for free, including:
- The 3 Core Funnels eBook
- 108 Split Tests eBook
- Network Marketing Secrets eBook
- Funnel Audibles
- 30 Day Dotcom Secrets Challenge
Read it and take action. Then see your business explode.
It’s worked for so many others who have taken action on its information and it can work for you, too.